
From 18 to 21 May 2025, Baveno – on Lake Maggiore (Italy) – hosted VisiONtomorrow, the first Global Branding Meeting organised by IBSA for the pharma therapeutic areas, a global event aimed at strengthening the vision and identity of a constantly evolving company.
Between direct subsidiaries and distributors, the event was attended by 160 participants of the Sales & Marketing and Medical Affairs teams from 34 countries. The goal was to share best practices and a common strategic direction in IBSA’s main therapeutic areas, from reproductive medicine to endocrinology, from uro-gynaecology to osteoarticular.
An evocative claim was chosen as the common thread of the event: Make it Impossible, a bridge between global strategy and local action where every team, every subsidiary, every person promotes change, focusing on dialogue and the exchange of experiences.