Cinema & environment, a duality at the core of the partnership between IBSA and the Locarno Film Festival28 July 2022
The appointment with the Locarno Film Festival is back, with its 75th edition (3-13 August 2022): an opportunity not only to enjoy good cinema, but also to turn the spotlight on the issue of environmental sustainability back on.
Established in 1946, the Locarno Film Festival is one of the first film festivals in the world, and one of the most important in Europe, together with those of Venice and Cannes. The event brings together a large audience of spectators who love art films. Like every year, the heart of the Festival is Piazza Grande in Locarno, with its evocative open-air projections.
Also in 2022, IBSA is the Official Climate Action Promoter of the Festival, with the aim of supporting environmental initiatives and raising awareness of the importance of waste reduction and recycling. Indeed, IBSA will complement the event with initiatives and projects from the Zero Waste campaign, conveyed through dedicated materials – such as ad hoc billboards, information panels, branded waste bins and new ecological islands – and promoted also through the official website of the Festival and on its social media channels.
“IBSA is very involved in the issue of sustainability in its broadest sense, and we are pleased to be collaborating – for several years now – with an international and prominent partner such as the Locarno Film Festival”, said Christophe Almeida Direito, Sustainability Manager of the IBSA Group. “Never like in this historical moment it’s important to emphasise how much difference the contribution of each one can make. The Zero Waste campaign is a concrete and tangible example of IBSA’s commitment in this direction”.
With the support of the Locarno Film Festival, IBSA not only reiterates its closeness to the local community, but also reinforces its contribution to the enhancement of the territory, promoting greater sensitivity and attention to a topic – the protection of the environment in which we live – which should concern everyone.