WHAT IS THE SECRET OF THE COMPANY’S SUCCESS?
Over the years, I have become convinced that IBSA’s rapid and solid growth and development are partly due to the four factors that I like to call the 4Cs: Commitment in pursuing the set objectives; the Courage to make choices and difficult decisions, even against the general trend; Cleverness, that is, the ability to understand the market and see a step ahead of others; and Chance, since the opportunity to exploit events and situations is always beneficial, in order to optimise the outcomes of one’s commitment.
Those I have just mentioned are all very important qualities, which alone, however, are not enough. Indeed, an ambitious entrepreneurial vision is also needed. And it takes the right People to make it happen, along with a clear and noble goal. For me it was like this, because in all these years I had the luck and the honour of having exceptional People at my side, who allowed our company to never lose sight of its main objective, namely the patient’s well-being. What guides us, in fact, is never the market, but the patient: indeed, our constant drive to research and develop solutions easy to take and quick to assimilate, in order to ensure a real improvement in the patients’ quality of life, comes from listening to their real needs, as well as from our interaction with specialists.
Their in fact, with all her features and specificities, is always at the centre of our focus, and represents one of our four pillars. At IBSA, we consider the Person not as the final recipient of our products, but rather the starting point of the entire process.